Within Ardian’s portfolio between 2005 and 2010, Spotless Group moved from a French player to a European leader specialized in home care products. With Ardian’s support, Spotless Group has realized six build-ups in six countries: Italy, Ireland, France, Spain, Benelux and United Kingdom.
Spotless Group’s challenges
In 2005, Eau écarlate is the leading player of home care product in France and has the aim to transform the company into a pan-European Group. The same year, the company is renamed Spotless Group and pursues its growth policy with the acquisition of several well-known brands.
The management team of Eau écarlate set the objective to transform the company into a pan-European Group through targeted acquisitions. Ardian’s Local knowledge and international network have allow Eau écarlate to become a key European player. In 2012, the Group has more than 430 employees in 8 subsidiaries and 18 brands (Eau écarlate, Vigor, Eparcyl, Vape, etc).
"Following the acquisitions and the change in the scale of the Group, Ardian supported the management restructuring. A two-tier supervisory board and management board structure was introduced and two independent board members recruited. In addition, the Ardian teams helped put in place Group reporting tools. With Ardian, we have built up the Group to become one of the European players in the laundry & home care market."
"Product innovation and a strong commercial network allowed it to maintain a high rate of growth between 2005 and 2010."
Pierre Le Tanneur – CEO of the Spotless Group
Over five years, the Ardian teams developed close relationships of trust with the management and all group staff. At the end of the transaction, Ardian was keen to redistribute a bonus of around two months’ salary from the capital gain it made on exit to all group employees.
The company has realized 6 acquisitions : Guaber in Italy and Punch in Ireland in 2006, Citin in the Netherlands, Eparcyl in France, Ballerina in Spain and Dylan in the United Kingdom in 2008.
Spotless’ turnover has grown from €102m in 2005 to €325m in 2010.
In February 2010, Ardian has sold its 65.6% shares in Spotless to BC Partners and the management following a successful five year plan. Spotless is now a pan-European Group which follows its dynamic growth strategy.