Nutripure is a Digital Native Vertical Brand (DNVB), which develops and distributes food supplements and organic superfoods, mostly via its own website. Nutripure was founded at the end of 2017 by two brothers, Christophe Carrio, five-time world karate champion, and Florent Carrio. The depth of the offering is materialized by four categories of products: Health & Metabolism, Muscle Gain & Endurance, Tendons & Ligaments, and Healthy Nutrition. The brand is recognized by consumers for its premium quality, relying on the naturality, purity, and traceability of components, with all of its products manufactured in France. Nutripure has experienced strong growth of over 90% per year since its creation and has been profitable since its inception.