Growth stories

Florida Food Products, the leading provider of clean-label natural ingredients to the Food & Beverage industry

  • 19 May 2022

  • Buyout

Discover how Florida Food Products (FFP) improves the food we eat with Jim Holdrieth, President of FFP and Pavan Kumar Soma, Director of R&D at FFP.

Florida Food Products is a business that started back in the 1950s with orange-juice concentrate and is today creating naturally sourced plant-based ingredients to replace synthetic chemicals for their customers in the food and beverage industry. Fruits and vegetables go through a highly complex manufacturing process to extract natural molecules. The company has a long relationship with farmers and makes sure to get the highest quality of product available in the market.

When you look at the clean-label, natural, organic market it is growing in double digits. What’s interesting is that this is not a push from suppliers, it is a pull from the consumers who are demanding to see ingredients that they recognize on labels. Ingredients they see in their kitchen.

Jim Holdrieth, President of Florida Food Products

VegStable ® is the key innovation of FFP: a natural solution made from celery that replaces sodium nitrite for meat preservation. FFP created an Innovation Center with state-of-the-art facilities to stay at the forefront of innovation.

The company was acquired by the buyout team at Ardian in 2021 and will continue to partner with FFP CEO Jim Holdrieth and the Company’s talented executive team to build upon the Company’s deep expertise within its core markets, enter into new direct adjacencies, and expand internationally. Florida Food Products will accelerate its long-term strategic plan while offering its customers and consumers best-in-class products.